Digital & Email Marketing Trends in 2018
For small businesses and non-profits
Digital marketing is changing thanks to widespread ownership of smartphones, ever-increasing data and video streaming, combined with a cultural desire for digestible and personalized content. Do you know which trends will impact YOUR organization in 2018? How can you jump on some of these trends to get an edge on your competition? You’re about to find out…
 
By the end of this session, you’ll have a cutting edge on:

• Marketing Automation Tools - Planning ahead to convert & keep
• Content Marketing, including Email Marketing Trends
• Video Tips to engage your target audience
• Mobile Tips for great looking emails
• Big Data – Using insights to make informed marketing decisions

 
Join us as we explore the top trends in digital marketing that we believe small businesses should be paying attention to in 2018.  We’ll explore each trend and provide some simple ideas for incorporating them into your overall marketing strategy.
 
Email Marketing Trends for 2018
 
Today’s consumers expect businesses to provide experiences tailored to their needs, interests, and habits. If your marketing messages aren’t relevant and easily read on mobile devices, you can expect consumers to move on. It’s now more critical than ever to get the right message to the right person at the right time.
 
Join us we explore the top email marketing trends for small businesses and simple ideas to incorporate them into your marketing plans, including:
 

• How to use data to make smarter marketing decisions
• How to create a more personalized email messages
• How to do more business and save time with simple automation

 About your repsenter: 
LynAnn King, Marketing Visionary & Publicist, partners with successful small businesses, empowering them with authentic marketing communications, special events promotions, sponsorships and media campaigns. 
 
About LynAnn
LynAnn is a marketing and publicity expert who educates people how to use the media to establish their credibility, enhance their reputation, position themselves as experts, sell more products and services, and promote a favorite cause or issue.