Keller Street CoWork welcomes guests to meet Todd O’Leary, Vice President of Marketing and Communications for Sonoma County Tourism, as they launch the “Life Opens Up” brand campaign celebrating the lifestyle of Sonoma County. Take advantage of this tremendous resource specifically geared to support awareness, PR and visitors for businesses that rely on tourism to Sonoma County. Sonoma County Tourism is responsible for bringing in media groups who write about everything that makes Sonoma unique as a destination. Learn how to apply this new PR, advertising and social campaign to benefit your business. As a premier wine country destination, Sonoma County Tourism promotes the premium wineries, award-winning breweries, and Wine Country restaurants, as well as beautiful forests, rivers, and beaches. Todd O’Leary is the Vice President of Marketing and Communications for Sonoma County Tourism, a position he has held since October 2018. In his role, he is charged with developing promotional strategies that drive awareness of, and visitation to Sonoma County. Together with his team, he is responsible for marketing, communications, media relations, community relations, partnerships, and research. These strategies and promotional programs support tourism as one of Sonoma County’s largest industries, contributing over $2B annually to the local economy. Why should I care about “Life Opens Up?” You should, because SCT is working for YOU. Learn about: What’s a FAM Trip? Who are the media that comes through? What do they like to write about? Does everyone know where my business is? What do I need to get my name out there? @ 5pm The Talk will be followed by a Mixer featuring Miyoko’s Kitchen, Petaluma’s own cheese and butter brand revolutionizing the dairy industry by combining proprietary technology with age-old creamery methods to craft cheese and butter from plants.